Reported by The Wall Street Journal – Meta is gearing up to launch the web version of Threads, its direct competitor to X (formerly known as Twitter), early this week, according to sources.

This anticipated release marks a significant development, as the absence of a Threads’ web version has been a source of frustration for users since the inception of the short-form posting platform.

Zuckerberg himself revealed the company’s plans to introduce this feature, along with an improved search functionality (which is virtually non-existent at the moment, with only username searches supported), earlier this month. He projected that these updates would be ready within “the next few weeks.”

Nonetheless, insiders suggest that the exact details of the launch might still be in flux, with the “launch plans aren’t final and could change,” as reported by WSJ. Adam Mosseri, who posted about Threads on the platform last week, disclosed that Meta had been internally testing an early version of the web feature for a short period of time. However, he acknowledged that further refinement was necessary before the feature could be rolled out to a wider audience.

Threads, initially introduced as a minimalistic Twitter replica merely about a month and a half ago, has rapidly amassed over 100 million users. This surge in popularity has attracted celebrities and brands to the platform. Despite its swift growth, the platform has been grappling with the absence of key features. In response, Meta has been gradually incorporating these functionalities over time. Recently, a follow feed was integrated, and users were granted the ability to link their Mastodon profiles, indicating a potential willingness to engage with the decentralized social network protocol, Activity Pub.

As the launch of the web version of Threads approaches, anticipation is building around how the added functionality will shape the platform’s user experience and potentially fortify its position in the ever-evolving landscape of social media platforms.

Why Zuckerberg’s Threads failed to pose a threat to Musk’s X