Bauer Media, the owner of Newstalk, TodayFM and Spin, has announced that it has entered into an agreement to acquire iRadio, the youth-orientated music station serving listeners spanning the North East, Midlands and North West.
The deal is subject to regulatory approval and will extend Bauer’s total weekly radio reach to almost 1.9 million listeners in Ireland, with plans for further growth.
iRadio was launched in 2008 and broadcasts to 15 counties across the West, North West, Midlands and North East. It has secured its place as the top music station for listeners in its region as well as delivering award-winning content across its platforms.
Willie O’Reilly, Chairman at iRadio, said that iRadio is ready to embark on a new chapter as part of Bauer Media Audio. “Its best days lie ahead,” he said. “iRadio has grown to become the most popular radio station in its broadcast region, keeping listeners across its fifteen counties informed and entertained.”
Bauer Media is a global media company headquartered in Hamburg, Germany. It entered the Irish market in 2021 with the acquisition of Communicorp from Denis O’Brien. Along with its radio stations, Bauer has also invested in audioXi, a digital advertising exchange.
Chris Doyle, interim CEO of Bauer Media Audio Ireland, said that iRadio is a high-quality business and they are looking forward to welcoming it to Bauer. “Together, we’ll be able to ensure that the station can provide even more of the great content, music and entertainment that its audiences love,” he said.