Samsung Gaming Hub brings GeForce NOW to more Australian gamers

SYDNEY, AUSTRALIA: GeForce NOW Powered by Pentanet, the cloud gaming service that lets gamers play their favorite PC games on any device, is now even more accessible for Australians through the regional launch of Samsung Gaming Hub.

As an all-in-one game streaming discovery platform, Samsung Gaming Hub makes it easy for gamers of all ages and abilities to search, stream, and enjoy content from leading partners including NVIDIA GeForce NOW’s 1500+ game library – with no additional hardware or downloads needed.

Select 2023 Samsung Smart TVs and Smart Monitors are already enabled with Gaming Hub, with select 2022 devices also launching this month. The increased accessibility and convenience provided by Samsung Gaming Hub mean Pentanet can tap into a wider audience with a broader demographic of gamers for cloud gaming, which has the potential to grow and scale up the number of paying subscribers.

According to Samsung’s 2022 Consumer Market and Insights report, one in four QLED Smart TV owners are already using their TV for gaming. Jeremy Senior, Vice President-Consumer Electronics, Samsung Australia said the launch of Gaming Hub will enable consumers to explore new worlds and play to win, while enjoying premium picture, incredible audio, and fast gaming speeds from the screens they already have at home.

Demand for GeForce NOW Powered by Pentanet cloud gaming has remained strong, with nearly 400,000 gamers registered members playing 349 million minutes from the cloud since launch. Pentanet remains the exclusive distributor of the NVIDIA GeForce NOW cloud gaming service in Australia. With the upcoming launch of Gen 3 performance plans, the Optus SubHub integration, and more Microsoft content coming to the platform this year, Pentanet managing director Stephen Cornish said the Company aims to continue the momentum with paid subscriber growth and profitability.

“We are incredibly proud of bringing a world-leading cloud gaming platform technology to Australia and have grown that business to where it can already cover costs whilst still having a significant amount of additional capacity for paid user growth,” he said.

In June 2023, Pentanet’s GeForce NOW cloud gaming subscription service reached a significant milestone by achieving positive EBITDA for the first time since the service was launched in October 2021. As the Company moves into FY24, the objective is to sustain this positive momentum and to grow and scale up the number of paying subscribers.

GeForce NOW Powered by Pentanet allows gamers to stream their PC games from the cloud at up to 1080p resolution and 60 frames per second. The service supports over 1500 games from popular digital stores such as Steam, Epic Games Store, Ubisoft Connect, and GOG.com. Gamers can also enjoy ray tracing and DLSS features on supported games with RTX-enabled servers.

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