Unilever plc, a multinational consumer goods company, announced on Thursday that it has entered into an agreement to acquire Yasso Holdings, Inc., a premium frozen Greek yogurt brand in the United States. The acquisition is expected to close in the third quarter of 2023, subject to regulatory approvals.
Yasso was founded in Boston in 2009 by childhood best friends Amanda Klane and Drew Harrington. The company offers a variety of frozen Greek yogurt snacks, including bars, bites, and cups. Yasso’s products are low in calories and fat, and they are made with high-quality ingredients.
The acquisition of Yasso is part of Unilever’s strategy to grow its premium ice cream business. Unilever already owns several other popular ice cream brands, including Ben & Jerry’s, Magnum, and Talenti. The addition of Yasso will give Unilever a stronger presence in the fast-growing premium frozen yogurt category.
“We are delighted to welcome Yasso to the Unilever family,” said Matt Close, President of Unilever’s Ice Cream division. “Yasso has built a strong customer appeal in the fast-growing premium better for you segment. This acquisition is a great step in the evolution of our ice cream portfolio in North America towards high growth spaces. I’m confident we’ll take this fast-growing business to even greater heights.”
The acquisition of Yasso is expected to be accretive to Unilever’s earnings per share in the first full year following the closing of the transaction.
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