Chicago-based fintech startup Paro, which provides access to on-demand finance and accounting expertise, has secured $25 million in Series C funding.

The round was led by Top Tier Capital Partners, with participation from existing investors Madrona Venture Group, Revolution Ventures, and Sierra Ventures. With the latest funding, Paro has raised $67 million to date.

Paro was founded in 2015 by Anita Samojednik and Michael Burdick. The company’s platform connects businesses with freelance finance and accounting experts who can provide a variety of services, including transaction processing, corporate development, and financing strategy. Paro’s AI-powered matching system helps businesses find the right experts for their needs, and the company’s pricing model is based on usage, so businesses only pay for the services they need.

“The flexibility to tap on-demand experts with specialized financial knowledge within timing and cost constraints is something that every company is looking for right now,” said Samojednik. “We help small businesses to large enterprises quickly access flexible and dynamic talent to achieve their goals.”

With the new funding, Paro plans to accelerate its growth with existing clients, expand its reach to new markets, and further develop its platform. The company also plans to invest in marketing and sales initiatives to raise awareness of its services.

“We are excited to partner with Top Tier Capital Partners and our other investors to continue our growth,” said Burdick. “This funding will allow us to bring our platform to more businesses and help them achieve their financial goals.”

Paro’s Series C funding comes at a time of increased demand for on-demand finance and accounting services. As businesses of all sizes face challenges such as rapid growth, changing regulations, and the need to improve their financial performance, they are increasingly turning to freelance experts for help. Paro is well-positioned to capitalize on this trend, and its new funding will help the company accelerate its growth and reach more businesses.

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