Tech giant Apple has reportedly acquired Mira, a Los Angeles-based augmented reality (AR) startup. The news of the acquisition was revealed through the CEO of Mira on their private Instagram account, according to reports from The Verge. Mira is known for its headset technology featured in the Super Nintendo World experience, specifically in the popular ride Mario Kart: Bowser’s Challenge.
While the details of Apple’s plans for the acquisition are unclear, Mira has a strong track record. The company has previously worked on military contracts, developing augmented reality hardware and software solutions aimed at equipping frontline workforces with communication tools and information.
The Mario Kart ride at Super Nintendo World seamlessly blended the real and virtual worlds, with the Mira headset displaying virtual characters and items as the ride moved along. The acquisition of Mira by Apple suggests the tech giant’s interest in advancing its AR capabilities and potentially integrating augmented reality into its product lineup.
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