SYDNEY, AUSTRALIA: IDP Education, a global leader in international education services, today announced that it has acquired 100% of The Ambassador Platform, a UK-based technology company that provides a SaaS platform for higher education institutions to connect their existing students to prospective students.
The Ambassador Platform is a technology partner of IDP Education since 2019 and enables higher education institutions to leverage the power of their students’ voices in their marketing and recruitment campaigns. The platform facilitates one-to-one and group chats, live streams, the collection and promotion of user generated content and provides detailed reporting and insights for institutions.
The acquisition will allow IDP Education to incorporate peer-to-peer engagement as part of its student placement business, which it believes will further differentiate its offering to students and universities. The acquisition will also create cross-sell and growth opportunities across IDP Education and The Ambassador Platform customers.
The total consideration for the acquisition will be up to £9m which IDP Education will fund through its existing cash balance. The acquisition is not expected to have a material financial impact on IDP Education.
Tennealle O’Shannessy, Chief Executive Officer, IDP Education, said: “We are thrilled to welcome The Ambassador Platform to the IDP Education family. This acquisition will enhance our ability to deliver personalised and authentic experiences to our students and help them make informed decisions about their study abroad journey. The Ambassador Platform’s technology will enable us to connect our students with their peers from around the world and provide them with valuable insights and support. We look forward to working with The Ambassador Platform team and leveraging their expertise and innovation.”
George Olesen, CEO and Co-founder of The Ambassador Platform, said: “We are excited to join forces with IDP Education, a global leader in international education services. We have been working closely with IDP Education for several years and we share a common vision of empowering students to find their best fit study destination. By combining our technologies, we will be able to offer our customers unparalleled speed, scalability and simplicity in peer-to-peer engagement. We are proud of what we have achieved so far and we are eager to take our solutions to the next level with IDP Education.”
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