LONDON, UK: Silverbullet, a digital transformation services and products company that owns 4D, a contextual advertising platform, has announced a new partnership with Silverpush, a global leader in cookieless advertising solutions.
The partnership aims to expand 4D’s reach to global advertisers and agencies by leveraging Silverpush’s network of 18 offices worldwide and its AI-powered hyper-contextual tools and services. 4D, which offers online video and ‘Connected TV’ (CTV) contextual targeting, has been growing rapidly in the US market and plans to penetrate into new markets in the US, APAC and EU through the partnership.
Silverbullet’s CEO Ian James said that the partnership will combine 4D’s leading video contextual platform with Silverpush’s smart scalable global reach and offer a significant enhanced solution to marketers and agencies in the post-cookie, privacy-first digital marketing era.
Silverpush’s COO & CRO Kartik Mehta said that the partnership will enable Silverpush’s clients and partners to identify and target brand-appropriate content beyond the usual frameworks with greater precision.
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