After 25 years in operation, streaming giant Netflix has announced that it will officially close its DVD rental service, marking the end of an era for the company that helped revolutionize the way we watch movies and television shows.

The decision to end the DVD rental service was confirmed by the company in a tweet on Tuesday, where Netflix stated that it would be sending out its last red envelope on September 29th, 2023. The red envelope has been a trademark symbol of the company’s DVD rental service since its inception, and the news marks a significant turning point for Netflix and its business model.

Co-CEO Ted Sarandos wrote in a blog post that the decision to end the DVD rental service was due to the shrinking DVD business, which made it increasingly difficult for Netflix to maintain its quality of service. However, he emphasized that the company’s goal has always been to provide the best service for its members, and that making 2023 the “Final Season” would allow them to go out on a high note while maintaining their commitment to quality.

The DVD rental service was once a major part of Netflix’s business, and it was the company’s first major success before it transitioned to a streaming model. Despite the company’s shift to streaming, the DVD rental service continued to operate in the background, serving a small but dedicated group of customers who preferred physical media.

With the rise of streaming and the increasing popularity of original content, Netflix has shifted its focus away from the DVD rental service and toward producing its own content. The company’s Q2 earnings report showed that it missed its subscriber growth target, which resulted in a 6% drop in shares.

Despite the challenges, Netflix remains one of the largest streaming services in the world, with millions of subscribers in more than 190 countries. The company’s decision to close its DVD rental service marks the end of an era, but it is also a sign of the changing times and the need for companies to adapt to new technologies and changing consumer habits.

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