Google has increased the price its YouTube TV subscription from $65 per month to $73 per month starting in April 2023.

YouTube TV is Google’s cable replacement. It provides access to live TV and cable channels, delivered through an internet connection.

“As content costs have risen and we continue to invest in the quality of our service, we are updating our price to keep bringing you the best possible service,” the company said in the email to subscribers.

Google’s move to hike the price of its over-the-air subscription for cord cutters comes after several competing online streaming services have also raised the amount they charge, including services from Disney, Apple and HBO.

In December, YouTube TV secured rights to the NFL’s “Sunday Ticket” package, which will allow it to sell a bundle of out-of-market NFL games that don’t air on local TV to subscribers around the country.

YouTube will pay about $2 billion per year for the package, CNBC reported, which had several other bidders including Apple and Disney. Google hasn’t announced pricing for its “Sunday Ticket” bundle, but it cost $80 per month under its previous owner, DirecTV.

Google will also lower the price of an add-on to access higher-resolution 4K streams from $20 per month to $10 per month, according to the email.

YouTube TV is a subscription-based live TV streaming service offered by YouTube. It allows users to watch live television from major broadcast and popular cable networks, as well as recording and streaming content to their mobile devices or TV screens. The service is available in the United States and offers a variety of popular channels, such as ESPN, NBC, CBS, Fox, and many others.

YouTube TV also provides a cloud-based DVR with unlimited storage, which enables users to record their favorite shows and movies to watch later. The service supports multiple devices, including mobile phones, tablets, smart TVs, and streaming devices like Chromecast and Roku.

In addition to live TV channels and DVR capabilities, YouTube TV also offers some original programming and sports coverage. The service is available for a monthly subscription fee, which varies depending on the region and the package chosen by the user.