LONDON, UK: Keywords Studios has acquired 47 Communications LLC, a leading US-based PR and communications agency with expertise in the video game, technology, entertainment and digital lifestyle sectors.

Sibel Sunar, the CEO and vendor, established 47 Communications in 2006. The Company’s talented team of 55 professionals delivers high quality PR, strategic communications and media advice to clients from high profile new ventures and start-ups to some of the largest global entertainment brands.

The Company provides a full range of counsel and services including strategic positioning, media training, influencer & analyst relations, social & digital strategy and thought leadership & events. Headquartered in Los Angeles, 47 has coast-to-coast coverage in the US with offices in New York, San Francisco and Denver. Sibel Sunar will continue to manage the agency supported by 47’s senior leadership team of Laura Weir, Brian Rubin-Sowers and Craig Sinel.

47 Communications will join Keywords’ marketing businesses in the Engage service line, which brings together experts from its Marketing, Player Support, and Player Research units to deliver holistic solutions to clients’ player engagement needs.

It complements the Group’s existing full-service PR agencies: Indigo Pearl, based in London, England and the recently acquired LabCom, based in Milan, Italy.

For the twelve months to 30 September 2022, 47 generated revenues of approximately $11 million. The consideration payable for the Company is in line with Keywords’ targeted valuation range. The terms of the transaction include contingent consideration payable in a mix of cash and new ordinary shares depending on the future performance of the Company over the three years from completion. The new ordinary shares to be issued will be subject to orderly market provisions for a year.

Bertrand Bodson, CEO of Keywords Studios commented: “We are very excited that the team at 47 is joining the Keywords group. 47 has a well-earned reputation as the leading PR agency in the US market and we have long admired the quality of the team and the excellent services they provide.

The acquisition of 47 is a key milestone in delivering on our strategy of building a complete marketing offering for our clients on a global scale. We are looking forward to working with the 47 team and are excited by the opportunities for our clients that this acquisition will bring.”

Sibel Sunar of 47, commented: “47 has entered a new phase of growth that Keywords will help take to the next level. Keywords is also growing in exciting ways with a talented group of companies and executive vision to provide premier marketing and communications services globally. We are excited to help be a part of this next chapter for both companies.”