LONDON, UK: Mothercare Plc announced the proposed appointment of Daniel Le Vesconte as the group’s Chief Executive Officer. Daniel will join the Board in the new calendar year.

Daniel Le Vesconte brings a wealth of international brand experience in direct to consumer, franchise, wholesale and licensing, having held senior leadership roles for several globally recognised brands including Abercrombie and Fitch, Hollister and Gilly Hicks (A&F Corp) Dr Martens (Dr Martens PLC), the Wolverine Worldwide group of brands and Vans and Reef (VF Corp).

Commenting on the appointment, Clive Whiley, Chairman said “I am delighted that Dan is joining Mothercare as our CEO. Dan’s extensive experience in the retail direct-to-consumer, wholesale and licensing sector will be a great asset to the team and me as we focus upon restoring critical mass and driving the Mothercare brand globally over the next five years.”

Dan Le Vesconte, said “I am very excited to be part of the Mothercare team and look forward to working with our global stakeholders to spearhead the growth of the iconic Mothercare brand into the next generation.”