AMSTERDAM, NETHERLANDS: Youvia, a digital marketing agency that serves small businesses, and vcita, the Seattle-based all-in-one business management platform, have come together to empower small businesses in the Netherlands to scale.

As part of the partnership, Youvia is gearing up for an early 2023 launch of Sitee, a business management app powered by technology from vcita, to assist its small business clients with optimizing business operations and growing their bottom line. The vcita platform’s technology is highly customizable, allowing agencies and service providers to offer new types of value to their small business customers.

The launch of the Netherlands version of Sitee is another step forward for the partnership between vcita and FCR Media, which recently acquired Youvia. The vcita-FCR partnership has been flourishing since the two joined forces to launch Sitee in Belgium in late 2021. Youvia’s new version of Sitee represents the next stage of FCR Media’s expansion into the Netherlands, strengthening the agency’s position as a marketing services leader across Benelux.

Sitee delivers a comprehensive business management solution that enables small business owners to run their businesses more efficiently, control operations digitally, and scale into new opportunities. The app includes core business management modules such as payment collection and management, CRM, a centralized client messaging hub, and scheduling.

Thanks to the openness of the vcita platform, the app has been enriched with Youvia’s trademark services: website building, reviews, and social media management. This offers Youvia’s clients a one-stop shop for all marketing and business management needs.

As part of the partnership, Rinat Bogin, VP Global Partnerships and Alliances at vcita, will co-present a session at the upcoming B2B Marketing Expo in London, UK, together with Ivar Gribnau, Director of Sitee by FCR. The two will share strategic actions that marketing agencies can take to maintain growth and boost profits in the currency economic climate, in a session titled “Navigating Your Marketing Organization Through Times of Uncertainty: Lessons Learned and Strategic Tips,” on November 22.

In the spirit of their joint presentation, Youvia CEO Raymond van Eck said, “In today’s uncertain economic climate, when small businesses are feeling the impact of inflation, rising business costs, and the likelihood of an impending recession, there is an even greater need to support small businesses in their efforts to remain stable and profitable.”

“We are committed to sticking by our clients during tough times, helping them to attract customers, close more deals, cultivate loyalty, and with the new software offering, to even manage revenue and optimize cash flow,” van Eck continued. “At this time, organizations that serve the small business community have a responsibility as well as an opportunity to provide new services and tools that answer business owners’ changing needs.”

Using the new app, Youvia’s clients will be able to manage all their business operations on the go, gain visibility into cash flow, and automate many business tasks, while reducing administrative costs. “Thanks to the strength of our partnership, we are able to bring this best-of-breed solution to more European small business owners,” said Bogin.

Small business owners often cite a lack of transparency as a pain point when working with marketing agencies. Tools like Sitee increase transparency, which improves the working relationships between small businesses and marketers, so they can easily understand how the agency’s campaigns bring them value. This, in turn, unlocks better results for clients and enhances perceived value and loyalty for agencies, helping them enjoy additional revenue from their existing client base.