SYDNEY, AUSTRALIA: Burgundy Diamond Mines Limited (ASX: BDM) has announced the first sales of jewellery pieces featuring Maison Mazerea diamonds in the days since the collaboration launched at the start of this month.
On 3 August 2022 Burgundy announced a collaborative sales and profit-sharing agreement with Solid Gold Diamonds – one of Australia’s leading independent jewellers.
This jewellery is the start of sales under the first stage of the Solid Gold sales agreement, with Maison Mazerea branding and products now on full display inside the Perth showroom.
Stage one of the collaborative sales agreement utilises Maison Mazerea branded diamonds in Solid Gold’s bridal jewellery designs.
Stage two will see close collaboration between Burgundy and Solid Gold on the design and production of an exclusive, high-value fine jewellery collection, with sales to be secured via private viewing events, by invitation only, commencing in October.
Stage two will crystalise at the highly anticipated Australian launch of the ultra-luxury Maison Mazerea diamond brand later this month in Perth.
Burgundy Managing Director Peter Ravenscroft said, “It is exciting to see the first sales of branded Maison Mazerea diamonds happen so soon after the collaboration launched, and we are steadily building up inventory to be able to maintain a supply of polished stones for jewellery manufacture with Solid Gold here in Australia, and with our other jewellery design partners around the world. Importantly, these first few sales represent a critical step for Burgundy in becoming a revenue-generating company. We are very proud of this achievement in little over a year since we launched our downstream strategy, and we are well positioned to continue rapidly expanding this type of sales activity over the coming months.”
Burgundy continues to progress the development of similar collaborative sales and profit-sharing agreements with other international jewellers and luxury watchmakers.
Supply of rough diamonds will include anticipated commercial production from the Ellendale Diamond Mine in 2023, alongside continued purchase of third-party rough diamonds as market opportunities present.