SYDNEY, AUSTRALIA: Live Verdure Limited (ASX: LV1) announced the appointment of Mark Tucker as Chief Executive Officer, effective immediately.

Mark’s significant experience at all stages of the growth curve is invaluable to LV1 as the company begins to consolidate and grow Edible Beauty (ASX Announcement 24 August) under its acquisition strategy. Mark will also work to profitably scale LV1’s existing brands, 13 Seeds and 8 Seeds, in Australia and internationally.

Mark is a visionary Executive with over 30 years of experience building and leading, both large corporations and startups across Australia, New Zealand, and the Asia Pacific region. He has also successfully created and launched brands across many major beauty categories.

For 8 years, Mark held the position of Managing Director at L’Oréal Australia, and prior to that, General Manager Consumer for 6 years. During his tenure, revenue grew from A$12m to more than A$400m – making L’Oréal the leading beauty business in the Australian market.

More recently, Mark co-founded a successful startup in the natural health and beauty industry. Through a combination of vast knowledge, practical experience, and his extensive distribution network, the company is now a leading retailer in Australia, New Zealand, Canada, the United States, and Europe.

As a result of the appointment, Mr Ran Vaingold will immediately step aside as Managing Director, moving to Non-Executive Director of the Company. Ran played a pivotal role as Managing Director of the Company since December 2020, overseeing the beginning of the Company’s listed journey. Ran remains a highly supportive substantial shareholder of LV1.

Newly appointed CEO, Mark Tucker, said: “I am delighted to take on the CEO role at Live Verdure and help steer the business into a period of rapid revenue growth and profitability. The foundations are in place, and the time is right to deliver results for shareholders and stakeholders. The business unit verticals are in markets currently experiencing growth, and we have the opportunity to build strongly over the next three to five years and beyond. I fully endorse the Board’s powerful strategic vision, and with world-class execution, we can deliver outstanding short and long-term results. I am very excited to be leading this opportunity.”

LV1’s Chairman, Gernot Abl, said: “I am delighted Mark has agreed to be appointed as our CEO. His depth of knowledge, energy, and leadership has already been of significant value to the Company, and his appointment as CEO further strengthens our foundations for success. Taking advantage of his execution expertise over the next stage of the Live Verdure journey enables the LV1 Board and team to play to our strengths as well. I would like to personally thank Mr. Vaingold for his significant contribution to the Company and look forward to working with him in a non-executive capacity as we continue to execute against our acquisition strategy”.