LONDON, UK: Portmeirion Group has acquired the AromaWorks London brand, intellectual property and certain stock, trade and assets with no ongoing liabilities from AromaWorks Limited.
AromaWorks manufactures a range of home fragrance products using essential oils in the health and wellbeing category with a retailer customer base in the UK and US.
The total consideration of £0.44 million for the intellectual property, inventory and certain fixed assets is payable in cash and has been financed from the Group’s existing cash resources. For the year ended 31 December 2021 (unaudited), AromaWorks had sales of £4.1 million and a headline profit before taxation of £0.3 million.
This acquisition will add further scale to our existing home fragrance business, Wax Lyrical, and we expect to deliver on cost synergies and cross-selling opportunities within the first twelve months.
Mike Raybould CEO commented: “We are delighted to bring AromaWorks London into our family of brands. It has established an impressive base of UK and US customers in the last few years and is highly synergistic with our existing home fragrance business, Wax Lyrical.
We have invested significantly in the last 2 years in our UK manufacturing and testing facilities and this gives us a great opportunity to further leverage both our production capabilities and our global sales infrastructure as part of our strategy to grow our sales alongside improving the Group operating margins over the next 3 years.
AromaWorks has successfully opened its first US market customer account listings in the past six months and we look forward to supporting and enabling growth in that key market through our existing US sales and distribution operation.”
Portmeirion Group is the designer, manufacturer and worldwide distributor of high quality homewares under the Portmeirion, Spode, Royal Worcester, Pimpernel, Wax Lyrical and Nambé brands.