BIC acquires Advanced Magnetic Interaction

BIC acquires Advanced Magnetic Interaction

CLICHY, FRANCE: BIC has signed an agreement to acquire the share capital of AMI (Advanced Magnetic Interaction), a small French company specializing in augmented interaction technology and the creator of the ISKN Repaper digital tablet, which allows users to capture paper writing and drawing in an electronic format.

The completion of the acquisition is contingent upon certain closing conditions. The closing is expected before the end of Q3 2022.

Created in 2014 by Jean-Luc Vallejo, Tristan Hautson, and Timothée Jobert, AMI uniquely leverages magnetometric technology to enable highly accurate, real-time position tracking without the need for embedded electronics in devices, addressing the increasing consumer need for user-friendly, sustainable, and secure digital accessories.

This acquisition strengthens BIC’s R&D capabilities in Digital Expression, one of the pillars of BIC’s Horizon strategic plan, and will accelerate the deployment of AMI’s patented technology, notably through B2B activity in Digital Creative and Consumer Electronics applications.

BIC products are sold in more than 160 countries around the world and feature iconic brands such as BIC Kids™, BIC FlexTM, BodyMark by BICTM, Cello®, Djeep, Lucky Stationery, Rocketbook, Soleil®, Tipp-Ex®, Us. TM, Wite-Out®, Inkbox and more. In 2021, BIC Net Sales were 1,831.9 million euros. The Company is listed on “Euronext Paris”,” is part of the SBF120 and CAC Mid 60 indexes and is recognized for its commitment to sustainable development and education. It received an A- Leadership score from CDP. www.bic.com

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