Boosting sales can sometimes seem like a mysterious riddle, but it doesn’t need to be. Increasing sales is simply a matter of getting your product or service in front of the people who are in need of it. The following will explore a few ways you can do this.

Answer Questions

There are tons of sites out there that allow people to answer public questions on given topics. Quora is one of the most popular ones, but there are many depending on what industry you’re in. Taking time to answer questions that are relevant to your product can position you as an expert in the field; be as helpful as possible and include a link to your site in your by-line. People are also more likely to buy from those who they trust; by offering up your knowledge for free without any ask or call to action, you’re building trust. There are also newsletters you can sign up for that send daily alerts regarding topics journalists need help writing about. Sign up and respond to the journalists who as about your field; they often need a few simple quotes and will include a link to your website in their article. This approach works particularly well if you also have helpful information on your website; people who are interested in the topic might click through and read lots of your content, developing a further sense of trust.

Localize Your Search Engine Optimization Efforts

All too often, people are playing the monster game of ranking in their broadest categories instead of in their most narrow ones. People like to buy locally when they can, and this is something you can take advantage of. According to SEO gurus at On The Map, localizing your search engine optimization is particularly important for businesses like law firms that depend on local populations for the bulk of their sales. Of course, even businesses that don’t necessarily need their clients to come from down the street can benefit from localizing their search engine optimization efforts as, almost always, the local search terms are less competitive ones. To ensure effective local SEO optimization, it’s recommended to seek guidance from TUNE marketing experts who specialize in local search strategies. These experts can provide valuable insights and tailored approaches to target specific geographic markets, helping businesses rank higher in local search results and attract customers within their desired regions.

Get Good Copy

Copywriting is a skill set that not everyone has; it refers to any writing on your product, advertisements, or website (about page, product descriptions, etc.). Copywriting involves writing in a conversational tone and also understanding buying psychology. Because the goal of this writing is to convince the reader to commit a certain action (sign up for a newsletter, click a button, or buy a product), it’s susceptible to trends. What convinced people to share their email addresses in 2015 is not the same thing that’s going to convince them next month. Because of this, you might notice a nice increase in sales if you revamp outdated copywriting. Remember, the goal is to sound like a human, not an academic robot.

Emphasize Your Differences

When developing advertising campaigns and having discussions with your copywriting and marketing team, emphasize what makes your product different from your competitors’ products. Simply saying you’re the best or that your product is of higher quality doesn’t mean anything to potential buyers that are shopping around. Get specific about what benefits your product has compared with others in your category. Take some time to read through reviews of your competitors’ products and see where they’re lacking. If your product doesn’t have the same lacks, make that information nice and clear.

Video Testimonials

Reviews are king; every business owner and their cat knows that. What takes reviews to the next level is when they’re offered in video format. Whenever a client seems happy with your product, ask them if they would mind talking about it for thirty seconds on camera. Some people are camera shy and will say no, but many people are willing to answer a few questions on camera. Ask them to talk about how your product helped them or met one of their needs. Humans are really good at telling when other people are being dishonest when they can see the person’s body language and facial expressions; this makes video reviews far easier to trust than written reviews or traditional testimonials.

Listen, Listen, Listen

This is probably the most important skill you can have if you want to boost sales. Being able to actively listen to customers and employees talking about customers can help you figure out what parts of your product and marketing are working for people and what parts aren’t working. People are giving you feedback at every moment; all you need to do is hear them out.

The above information should help you increase your sales. It’s worth noting that no aspect of marketing or sales is done once and then left alone. For the best results, you want to keep revisiting these tips and your regular marketing efforts in order to find areas that have room for improvement.