SYDNEY, AUSTRALIA: IncentiaPay Ltd (ASX:INP) has signed a second major agreement for its Seamless Rewards B2B2C business with OpenSparkz.OpenSparkz is a leader in loyalty and rewards digital innovation and its platform enables enterprises and financial institutions to accelerate innovations that power customer acquisition and engagement.

OpenSparkz provides its technology to several industry-leading institutions globally and the agreement gives IncentiaPay access to a large end-customer base.

This agreement with OpenSparkz follows IncentiaPay’s first major agreement with Verrency Australia Pty Ltd, a leader in digital payments innovation, in early March 2022.

As a result of the two deals, IncentiaPay now has access to a large audience of end customers for its Seamless Rewards business.

IncentiaPay’s Seamless Rewards program offers Card Linked Offer-compatible Merchant content services that are provided via channel partners like OpenSparkz and Verrency, and Enterprise Loyalty program operators such as banks or other enterprises.

The agreement, structured as a binding term-sheet, will see INP and OpenSparkz integrate with each other’s platform that will allow OpenSparkz to distribute the INP’s merchant content to end- customers of its enterprise clients through an Application Programming Interface (API).

INP will have transaction-linked revenue exposure each time a card holder transacts and uses a linked card at an INP merchant. INP Seamless Rewards Merchants will have exposure to a large audience to increase footfalls to their business.

IncentiaPay’s CEO, Ani Chakraborty said: “We are thrilled to secure this second major agreement for our Seamless Rewards business with OpenSparkz and to continue to deliver on our stated growth strategy. This second agreement builds significant momentum in this transformational new business segment for our Company. Seamless Rewards provides us with significant distribution of our merchant offer content and enhances the diversity of our revenue. This provides us with transformational growth potential, with exposure to a $1 billion+ market.”

OpenSparkz CEO, Terry McMullen added: “This agreement is significant as it allows OpenSparkz to leverage its payment linked offer platform for the benefit of our customers who are looking for valuable merchant offer content to power their customer engagement strategies, including loyalty and rewards programs.”

About IncentiaPay

Through its Entertainment-branded subsidiaries, IncentiaPay provides a marketplace for offers and rewards which connects merchants wanting more business with consumers seeking entertainment, lifestyle and leisure experiences at great value.

Founded in 1994, Entertainment (part of IncentiaPay) is a trusted and iconic source of member-only offers and deals that manages the largest and most comprehensive amount of entertainment-related merchant content. It provides fundraisers, merchants and enterprises with advanced data and campaign analytics and markets to the largest closed-group of subscription-paying members in Australia and New Zealand.

IncentiaPay generates revenue through member subscription fees and marketplace features that provide data-as-a-service and targeted campaign value to merchants, enterprise and fundraising partners.

About OpenSparkz

OpenSparkz is a global loyalty and offers-enablement platform. Its platform powers any rewards program globally, from local SME programs to multi-country programs, harnessing the value of previously unavailable real-time payment data to change shopping behaviour by using real-time, payment-linked rewards.

Their market leading Payment Linked Rewards solution is integrated via API with leading payment schemes. Equally effective for both Online and Offline sales, the platform is highly scalable and can be rapidly deployed in any market globally.

For Rewards Program Operators, collectively spending US$121 billion on rewards technology and management, OpenSparkz helps them use Payment Linked Rewards to both drive and deepen consumer engagement by offering seamless, relevant rewards and capturing personalised, real-time transactional data. www.opensparkz.tech