LONDON, UK: Salarius’ U.S. subsidiary MicroSalt Inc. has appointed Rick Guiney as CEO.
Rick Guiney has more than 35 years of experience in the food industry, including 30+ years as President & CEO of Classic Snacks Inc., where he pioneered the ground-up development of the business and transformed it into a market-leading direct distribution company in the food industry.
Classic Snacks was included on the Inc. 500 Fastest Growing Company List, and quickly became a nationwide snack food packager and distributor to airlines, restaurants, hotels, country clubs, bars, taverns, and retail private label customers. Rick also served as Foodservice Business Manager for Quorn Foods in the United States.
“I’m thrilled to be joining this successful, rapidly growing enterprise as it enters what I believe to be a significant period of accelerated growth.
MicroSalt is committed to making an impact on cardiovascular disease by reducing excess sodium consumption. The recently announced FDA sodium reduction guidelines, the placement of our low-sodium full-flavour SaltMe! Chips with the largest supermarket in the U.S., and the receipt of two international awards (P&G Alumni Star Entrepreneur Award and the GHP Fitness & Nutrition award, for the best low sodium salt in 2021) all point to the same conclusion: the need and market for MicroSalt is both immediate and global, ” said Rick Guiney, CEO of MicroSalt®.
“We are very excited about the future potential of MicroSalt and the positive impact it can make by enabling “better for you” snacks with reduced sodium. We want to express our gratitude to Victor Manzanilla for his leadership of MicroSalt during its formative stage, and we are glad that he will continue to guide the company as a member of its expanded board of directors,” said Clifford M. Gross, Ph.D., CEO of Tekcapital.