LONDON, UK: Love Hemp Group, the brand-led consumer goods company focussed on CBD health and wellness solutions, has launched, on a trial basis, with Deliveroo, the on-demand delivery service.
A Love Hemp virtual store with the Company’s full range of products is now live on Deliveroo. This initial launch is considered a trial by the Company to gauge consumer behaviour before launching nationwide. In the trial, Love Hemp products will be available on Deliveroo in a 6km radius of the Company’s production facility in Croydon, South London. This delivery area is Deliveroo’s standard distribution from a single warehousing facility.
Dependent on the success of the trial, Love Hemp will launch nationwide on Deliveroo in 2022.
Tony Calamita, Chief Executive Officer of Love Hemp Group commented: “Not only does Deliveroo provide us with greater visibility with consumers, but it also provides us with a new dimension to our consumer access – on-demand delivery. Deliveroo has over 7 million pre-registered consumers across the UK who are increasingly looking to the app to fulfil their day-to-day needs, of which high-quality CBD products are now one. Our ambition is to launch nationwide and utilise Deliveroo as a major distribution channel for Love Hemp”.
Love Hemp Group is a brand-led consumer goods company focussed on health and wellness solutions for consumer use cases including sleep, pain, anxiety, stress and recovery.
The Company is a pioneer in the UK-based premium high-quality CBD market, with over 40 products including oils, edibles, sprays, cosmetics and topicals. The Company’s range of products are sold online across 70 websites and in over 2,000 stores including some of the biggest retailers in the UK, such as Holland & Barrett, Boots and Ocado.
Listed on the Aquis Stock Exchange (AQSE:LIFE) the Company recently changed its name to Love Hemp Group plc, from World High Life, to better reflect its focus on supporting the “best in class” CBD brand as it embarks on a wider expansion of its core business and offering.