OSLO, NORWAY: Xplora Technologies announced a supplier agreement with Telia AB for the distribution of Xplora’s X5 Play eSIM smartwatches combined with Goplay subscriptions in the Swedish market. The Telia launch is live today in online and retail sales outlets in Sweden.

Xplora, the industry leader in the market for children’s smartwatches extends its reach in the Nordics through a new distribution agreement with Telia AB in Sweden. Xplora has in recent years successfully introduced its products in Sweden through own webstores and an increasing number of retail partners and channels, surpassing 3% penetration in the target market of children aged 4-10, and experiencing strong growth.

‘Extending sales through major telcos such as Telia is an integral part of Xplora’s go-to-market strategy and is expected to become a significant volume and penetration driver in the years to come. We are proud to be selected as a supplier to Telia. The introduction of our X5 Play eSIM smartwatch in the Swedish market through Telia is another great milestone for Xplora. Xplora has strong growth ambitions both on products and services, and we view Telia’s innovative and connected focus and approach to be highly complementary to our own strategy’ says Sten Kirkbak, CEO of Xplora Technologies.

‘The Q3 2020 launch of Xplora X5 Play SIM and eSIM smartwatches has proven highly successful,’ says Kirkbak. Xplora eSIM has already launched in Germany, Hungary, and Austria and will now be introduced in the Nordic market through the Telia agreement in Sweden. Xplora smartwatches cater to an underpenetrated market segment with attractive customer acquisition costs, expected to show strong growth.

‘The Telia supplier agreement clearly manifests the strategic rationale behind our acquisition of Xplora Mobile Holding earlier this year, giving us increased flexibility to cater to a rapidly growing and developing market, now extending our customer base to a major Nordic telco. Further, we are very pleased that Telia is embracing the value-added services provided by our Goplay platform, expected to increase customer engagement, loyalty and drive new revenue streams’ says Mikael Clement, CFO of Xplora Technologies.

Telia is introducing Xplora X5 Play as a part of its strategy to invest in a more balanced digital life for the entire family. ‘We have for years strived for a safe, secure, and fun digital life for children and youngsters. It is important for us to offer tools and simple solutions which create a better-connected life for the entire family. We are very happy with our new cooperation with Xplora. Their innovative smartwatches for children complement our investments in solid and safe family solutions in a wonderful way, it is a perfect first mobile phone for the youngest family members’ says Henrik Lönnevi, CCO Consumer at Telia.

Xplora is a platform and services company and an industry leader in the market for children’s smartwatches. www.myxplora.co.uk