LONDON, UK: CentralNic Group plc, the global internet platform company that derives revenue from the sales of online presence and marketing services, has entered into an agreement to acquire a publishing network of revenue generating websites for a consideration of USD 6.5m in cash and assumed working capital liabilities from White & Case Ltd.

The Acquisition is expected to complete on or around 1 October 2021 and will be financed from available liquidity.

The acquisition of the publishing network will be immediately earnings accretive. On a standalone basis, the websites are expected to generate at least USD 2.0m in annualised revenue and USD 1.5m in annualised EBITDA post-acquisition.

As CentralNic is already today monetising roughly half the websites’ traffic, this is expected to translate into c.USD 1.0m of additional revenue, c.USD 0.5m of reduced COGS and c.USD 1.5m of EBITDA as of financial year 2022.

The Acquisition of publishing network is part of a larger vertical integration strategy, providing the Group’s Online Marketing segment with more proprietary and exclusive traffic to monetise.

Ben Crawford, CEO of CentralNic, said “Exclusive access to proprietary website traffic is a pillar of our Online Marketing segment’s sustainable competitive advantage. This acquisition will give us more exclusive website traffic and will augment margins for our fast-growing Online Marketing business.”

CentralNic is a London-based AIM-listed company which drives the growth of the global digital economy by providing businesses around the world with tools to build their online presence and to win customers and earn revenues online.

The Company complements its organic growth with target acquisitions of cash-generative businesses in its industry with annuity revenue streams and exposure to growth markets and migrating them onto the CentralNic software and operating platforms. CentralNic operates globally with customers in almost every country in the world.

It earns recurring revenues from the worldwide sales of online presence and online marketing services on a subscription or pay per use basis. www.centralnicgroup.com

Centralnic Group PLC share price

111.00 GBX0.00 (0.00%)today

27 Sep, 4:35 pm GMT+1 ·Disclaimer