Chill Brands launch Tobacco-Free Nicotine product line

LONDON, UK: Chill Brands Group, the international CBD group, is pleased to announce the launch of an innovative new range of Tobacco-Free Nicotine (TFN) flavour pouches.

Group has developed a new line of tobacco-free nicotine flavour pouches that is set to launch in the coming months. These innovative new products have been created using Next Generation Labs TFN – a unique, market-leading nicotine product that is not derived from tobacco.

The Company’s use of Next Generation Labs Tobacco-Free Nicotine complements its existing lineup of CBD products which remain an anchor for its growth strategy. The global nicotine pouches market is projected to grow to US$32 billion by 2026. This launch is intended to pave the way for Chill to become a market leader through the sale of desirable CBD and TFN nicotine alternatives.

Chill’s new product line will be distributed through the Company’s extensive network of retail partners and is positioned to benefit from shifting consumer sentiment. Recent months have seen some of the world’s foremost tobacco companies set out plans for the gradual discontinuation of traditional tobacco products which may signal their ultimate social stigmatisation and decline. The Group is now well placed to capitalise on this underlying shift in consumer sentiment through its CBD and TFN lines.

Highly significant marketing and promotional initiatives are now underway to support the expansion of the Chill tobacco-alternative product line. The Company is represented by a number of professional rodeo athletes who regularly appear in the media and are highly regarded by the rodeo community – a historical mainstay of the traditional chewing tobacco market. The Company is committed to underpinning its novel lifestyle marketing strategy by forming key partnerships in other sporting communities and looks forward to updating the market in due course. 

Chill Tobacco-Free Nicotine Flavour Pouches will be available online at Chill.com and at retail points of sale across the United States from Q4 2021.

Antonio Russo, Co-CEO of Chill Brands Group, said: “We are excited to be working with Next Generation Labs and are pleased to have secured use of its groundbreaking TFN nicotine which will greatly improve our ability to compete with traditional tobacco and vape products while complementing our current tobacco alternative line of products. Our existing manufacturing, distribution, and sales capabilities have enabled Chill to make a rapid entrance to this market and we are confident that we will gain a running start in this multi-billion-dollar emerging product category.”

Chill Tobacco-Free Nicotine Flavour Pouches are an alternative to the traditional smokeless tobacco products used by almost 5.9 million Americans and millions of others worldwide. 

Chill Brands Group PLC share price

27.85 GBX

23 Sep, 8:01 am GMT+1 ·Disclaimer

www.chillbrandsgroup.com