KRASNODAR, RUSSIA: Magnit, one of Russia’s leading retailers, has opened e-pharmacy throughout Moscow and Moscow region, a news release said.
Magnit began testing its online store that allows ordering products from over 100 pharmacies throughout Moscow and Moscow region.
Customers can choose between two types of click & collect service: 30 min pick-up of the currently available assortment at the nearest store or next-day pick-up of the wide assortment delivered from warehouse. In the future, the Company plans to launch a courier delivery service for over-the-counter medications.
All components of Magnit’s e-pharmacies, including the virtual storefront, brick-and-mortar pharmacies, distribution, and delivery, are housed within a single company. This model allows for end-to-end control of service quality and business process efficiency as well as high utilization of logistics and retail capacities, and enables the Company to capture customers via a number of different customer interaction channels.
The company plans to complete the testing for its e-pharmacy by the end of 2020, whereby it will make the decision on whether to scale the project to other Russian regions.
“The e-pharmacy is the first of our own customer offerings in the e-commerce segment. Until now, our experience was limited to partnerships. We plan to use our e-pharmacy to perfect the technologies and the operational model for our future launch of a food delivery service and, ultimately, for Magnit’s omnichannel ecosystem,” noted Jan Dunning, President and CEO of Magnit Retail Chain.