SYDNEY, AUSTRALIA: Atomos Limited announced the appointment of its Chief Product Officer, Estelle McGechie, to the position of Chief Executive Officer, effective immediately.
Whilst currently based in Silicon Valley, Estelle is Australian-born and will return to Melbourne with her family after a successful career in the United States with global technology and entertainment brands such as The Walt Disney Company, Apple, Logitech and Frame.io.
Following the appointment to Chief Product Officer in June 2021, Estelle has leveraged her international product development and marketing expertise to evolve the Company’s approach to software and services platforms, a key strategic pillar for Atomos.
Estelle’s elevation to CEO will enhance Atomos’ ability to deliver on its growth strategy by expanding further into new verticals such as gaming and enterprise with both hardware and software products.
Prior to joining Atomos in June, Estelle was Vice President of Marketing at Frame.io, a cloud-based video collaboration platform, which was acquired by Adobe in August 2021.
During her time at Apple, Estelle oversaw worldwide product development and marketing of professional video applications such as Final Cut Pro, Motion, and Compressor, in addition to further developing Apple technologies of ProRes and ProRes RAW, XML, FxPlug, and Workflow Extensions.
Chris Tait, Atomos’ Executive Chair said: “After Estelle’s appointment as Chief Product Officer in June this year she quickly demonstrated to the board and her peers her understanding of our key technologies, markets and customers. It became clear she can substantially contribute to and lead the effort on delivering our strategy. Her signature collaborative style and rigorous approach to developing and bringing video technology products and services to market is a great fit for Atomos at this important stage of our strategic roadmap. We are thrilled she has taken on the CEO role and welcome her back home to Australia.”
Deputy Chair, Stephen Stanley said: “Echoing Chris’ comments, we are delighted that Estelle will be driving our future strategy as her skills align strongly with a fast-paced global video technology company such as ours. In line with Estelle’s appointment, Chris Tait will revert to the role of Non-Executive Chair. We would like to thank Chris sincerely for his additional efforts over the past 18 months after taking on increased responsibility during the height of the COVID crisis.”
Estelle McGechie commented: “I’m excited to take the helm at Atomos to help drive the Company to new heights and further deliver on our vision. Atomos is a global business with exceptional world-first video technology products and services. It’s an honour to lead this extraordinary organisation alongside our dedicated employees, the executive team, the Board, and a community of customers who are so deeply committed to their craft. I look forward to bringing everything I’ve learnt from my international career home to Australia to continue our positive momentum.”
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