LONDON, UK: Virgin Wines UK, one of the UK’s largest direct-to-consumer online wine retailers, has entered into a first of its kind partnership for the Group with Moonpig Group plc to launch a range of products with the UK’s leading online greeting card and gifting platform.
As part of the new and innovative partnership, Virgin Wines will launch a range of 32 different wines, some of which are available exclusively via the Moonpig website, as part of the latter’s ever expanding gifting proposition.
The first of its kind ‘shop in a shop’ launch allows customers to buy a bottle or wine gift either as a standalone purchase or as an add-on to any card purchase. The range includes a number of individual bottles, wine selections (six in a box), gift boxes as well as lines put together exclusively for Moonpig. The partnership is effective immediately.
This latest partnership with Moonpig further supports the Group’s long-term strategy of growing its core wine offering as well as the continued development of Virgin Wines’ commercial and gifting channels.
Jay Wright, CEO at Virgin Wines commented: “We’ve long admired Moonpig and are delighted to be working with them on this exciting and innovative partnership. Both businesses are committed to delighting customers with outstanding quality and value and we are confident this beautifully packaged range will prove to be extremely popular. We are looking forward to a long and successful relationship with the whole Moonpig team.”
David Rimmer, Commercial Director at Moonpig, said: “We partnered with Virgin Wines, a well-known authority in wines, to help us curate a range we know will satisfy all of our customers. The range consists only of the best reviewed customer favourites and wine connoisseur recommendations, so our customers can trust that any wine they buy with us will be the best quality and deliver with a bang.
“This new range, matched with our unparalleled selection of 27,000 card designs – including designs from our own in-house team as well as independent publishers and designers – makes Moonpig a real one stop shop for any gifting occasion.”
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16 Sep, 2:49 pm GMT+1 ·Disclaimer
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