LONDON, UK: Bidstack Group Plc announced an exclusive partnership with Belgrade-based Nordeus, best known for its flagship game, Top Eleven, which is now part of Nasdaq listed Take-Two Interactive Software Inc. (NASDAQ: TTWO).
Top Eleven was first released in 2010 and is now one of the longest running mobile games as it celebrated its eleventh birthday this year. According to AppAnnie, based upon downloads and revenue to April 2021, Top Eleven is the world’s most successful mobile football management game with more than 240 million registered users, and is available to play online, as well as both iOS and Android.
Top Eleven allows gamers to play in a single-player mode, with friends or to take on other managers from around the world in real-time. The iconic football manager Jose Mourinho became the official face of the game in 2013 and players are able to take on his hints and tips.
This new partnership bolsters Bidstack’s stadium vertical, which is a natural environment lending itself well to native in-game advertising. The deal demonstrates the progress the business has made in working with the world’s leading game developers. The integration of Bidstack’s proprietary technology into the Nordeus game is intended to increase success of the game by enriching data and reporting.
James Draper, Founder/CEO of Bidstack said: “I am excited to be exclusively partnering with Nordeus and Top Eleven, a leader in the mobile football management genre. This is a strong endorsement for our value proposition and recognition as a leader in the market.
The deal strengthens our reach into the football management simulation genre, reaching passionate football fans across the globe.
The implementation of our technology enhances the realism of the game-play with seamless premium brand experiences. We are looking forward to working closely with Nordeus to drive an incremental revenue stream which they can re-invest in their passion of creating world-class games.”
Tomislav Mihajlovic, COO at Nordeus said: “We are excited to see where this partnership will take us. When you have a game that is based in reality and the ever-green world of football, it is important for gamers to feel like they are immersed in the environment that has been created for them. It is commonplace for football fans to see advertising boards at matches and part of the sport, so keeping that feel is an important part of what we want to deliver for our players.”
Bidstack Group PLC
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9 Jul, 8:08 am GMT+1 ·Disclaimer
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