LONDON, UK: Supreme Plc announced the acquisition of the brands of SCI-MX Nutrition Limited, a leading sports nutrition and supplements business.
As part of the Acquisition, Supreme has purchased £1.3 million of stock of SCI-MX and PRO2GO products. The Acquisition will be funded from the Group’s existing cash resources.
The Acquisition adds a number of leading and long-established retail brands to the Group’s growing Sports Nutrition & Wellness category across protein powders and supplements. It will also enable Supreme to leverage the SCI-MX and PRO2GO brands to grow existing relationships with retailers, as well as cross-sell these brands into Supreme’s significant client base and through the Group’s online platform.
In addition, to support the ongoing strong growth in its Sports Nutrition segment, Supreme has secured a 52,000 sq ft manufacturing and distribution facility one mile from its existing Trafford Park site.
Sandy Chadha, Chief Executive Officer of Supreme, commented: “We are delighted to have acquired these well-known brands, which provide a complementary fit with our existing and fast-growing Sports Nutrition & Wellness product portfolio. The Acquisition not only broadens our product offering and delivers further scale to this segment, but also leaves us ideally placed to create additional sales traction across our extensive retail footprint in what is becoming an ever more important category for the Group.”
Supreme supplies products across five key categories; batteries, lighting, vaping, sports nutrition & wellness, and branded household consumer goods. The Company’s capabilities span from product development and manufacturing through to its extensive retail distribution network and direct to consumer capabilities. This vertically integrated platform provides an excellent route to market for well-known brands and products.
The Group has over 3,300 active business accounts with retail customers who manage over 10,000 branded retail outlets. Customers include B&M, Home Bargains, Poundland, The Range, Sports Direct, Londis, SPAR, Costcutter, Asda, Halfords, Iceland and HM Prison & Probation Service.
In addition to distributing globally-recognised brands such as Duracell, Energizer and Panasonic, and supplying lighting products exclusively under the Energizer, Eveready and JCB licences across 45 countries, Supreme has also developed brands in-house, most notably 88Vape and has a growing footprint in Sports Nutrition and Wellness.