Guild Esports and Samsung sign sponsorship deal

LONDON, UK: Guild Esports welcomes Samsung, a world-leader in transformative technologies, as the Company’s Official Display Partner with the signing of a one-year deal, with an option for Samsung to extend for a further year, across the U.K. & Ireland. The partnership commences on 21 June 2021 and is Samsung’s first partnership agreement with a U.K. esports organisation.

This is the fourth partnership secured by Guild Esports since its flotation on the London Stock Exchange on 2 October 2020. The contract value, which is confidential, will be paid in two instalments over the initial 12 month period. This will comprise 50% in the form of a payment to Guild, and 50% as value in kind, for which Samsung will be providing monitors for Guild’s Academy, pro-players, streamers and staff, along with displays for rooms in the Company’s London headquarters, later this year.

Kal Hourd, Chief Executive, said: “We’re delighted to be partnering with a brand as prestigious as Samsung, further demonstrating a commitment to our audience by aligning with best-in-class brands throughout our partner family. Guild has become the fastest growing esports organisation in Europe and this partnership highlights the quality of brands that Guild is able to attract, and our pipeline of potential new sponsorship deals remains strong. “

Samsung will be given marketing rights and exposure across Guild’s facilities, social and digital content featuring the Company’s pro-players and content creators along with VIP gaming experiences for fans. Samsung will also be integrated throughout the Guild Academy physical infrastructure and roadshows.

Guild and Samsung both share the same vision for the future of esports and this partnership reaffirms their commitment to providing best-in-class technology and infrastructure which are essential for the development of esports players at every level and the wider gaming community.

Damon Crowhurst, Display Head at Samsung Electronics UK, said: “This partnership shows our continued commitment to gamers and the wider industry and will offer fans experiences beyond the norm. Historically, we have a long-standing legacy in esports, and we see Guild as the perfect partner to continue this in the U.K. & Ireland. We’re excited to be a part of the Guild family and look forward to building on this momentum and delivering value to the gaming audience.”

Guild Esports PLC is a global fan-focused team organisation and lifestyle brand that fields professional players in gaming competitions under the Guild banner. Our training academy aims to attract and nurture the best esports talent, and our goal is to provide the ultimate entertainment experience alongside a distinctive lifestyle brand authentic to the esports community worldwide. Guild is led by an experienced management team of esports veterans and co-owned by David Beckham. The Company is headquartered in the UK and its shares are listed on the main market of the London Stock Exchange (ticker: GILD). www.guildesports.com

Samsung inspires the world and shapes the future with transformative ideas and technologies. The company is redefining the worlds of TVs, smartphones, wearable devices, tablets, digital appliances, network systems, and memory, system LSI, foundry and LED solutions. https://news.samsung.com/uk/