VANCOUVER: Tracesafe Inc. announced a new partnership with PlotProjects, a European leader in location-based marketing technology that delivers high-end geo-fencing and beacon services to app owners and developers.
This partnership will offer a proven health and safety solution to the European market. TraceSafe’s industry-leading technology and its privacy-centric approach was a deciding factor for the technology partnership, which will help track COVID-19 outbreaks and new variants at specific locations and events.
“We’re excited to partner with TraceSafe because we see a general trend towards the need for privacy-first solutions along with a growing demand to know where people or things are in order to guarantee safety,” said PlotProjects CEO Thomas Joosten.
When PlotProjects participated in the development and application of a tracing app, it found that privacy is one of Europeans’ main concerns when it comes to contact tracing and location tracking. TraceSafe has developed its products with a “Privacy by Design” framework, meaning privacy has been baked into all aspects of the design of the product.
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“Our products only process pseudonymized data, which means that no personally identifiable information is stored on the wearables or in the cloud,” said Marcin Samiec, Chief Privacy Officer at TraceSafe.
“What’s more, our GDPR-compliant solution only registers interactions between people to follow-up when someone has been exposed to COVID-19, and does so all without the need for GPS tracking.”
PlotProjects has been looking for solutions that can guarantee privacy — and where privacy has been taken care of by design, which is what TraceSafe delivers. The growing need for contact tracing at businesses, in combination with additional Bluetooth capabilities of TraceSafe products, provides many opportunities for PlotProjects to integrate and optimize services.