LONDON: Napster Group PLC, the leading creator of virtual reality entertainment content and operator of the MelodyVR and Napster platforms, has entered into an exclusive 12 month partnership in Portugal with NOS, one of the largest mobile operators in Portugal with more than 4.9 million mobile customers.
The partnership, that launches today, will see MelodyVR unveiled as the music partner of NOS’s 5G Portuguese launch and will see NOS provide customers of its new 5G network in Portugal a selection of exclusive shows on the MelodyVR platform.
This partnership, with one of Portugal’s leading telecommunications companies will see NOS users provided with vouchers to access a selection of exclusive shows to the MelodyVR platform, each voucher redeemable via the MelodyVR app on smartphones or VR devices, when they upgrade to a NOS 5G plan.
Launching today, both online and in-store, the partnership between MelodyVR and NOS will showcase the quality of NOS’s 5th generation network and due to 5G’s superior bandwidth and speed, consumers will now be able to realise an extremely high-quality MelodyVR experience, without needing access to broadband or Wi-Fi.
NOS have also committed significant resource and support to ensure the success of this key partnership including prime placement and promotion across NOS flagship stores nationwide, all of which will enable MelodyVR to increase its engagement with new audiences.
Anthony Matchett, CEO, of Napster Group PLC said: “We are delighted to announce the latest partnership with a key telco provider. Building awareness of the MelodyVR offering in this way is a tried and trusted customer acquisition strategy as we look to increase our subscriber base ahead of the launch later this year of the new Napster global music platform of the future.”
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