LONDON: XLMedia, a leading global digital performance publisher, has completed the acquisition of the business and assets of Sports Betting Dime, which was first announced on 18 March 2021.Â
The website sportsbettingdime.com is now operating under XLMedia’s existing licences and referring clients to its regulated US operator partners, under normal contractual terms.
Stuart Simms, CEO of XLMedia, commented: “We believe the combination of Sports Betting Dime and CBWG, which we acquired in December last year, provides the Group with immediate scale and broad market reach at a time when US sports betting is experiencing significant growth momentum as additional states regulate and open up to legalised sports betting.”