LONDON: S4 Capital plc announced that MightyHive has acquired the assets of Datalicious, a leading Google Marketing Platform, Google Cloud and Google Analytics partner in Asia Pacific.

The purchase from Equifax Inc (EFX) adds talent, clients and further Data capabilities in Australia, New Zealand and India.

Datalicious is a specialised data and analytics consultancy, helping marketers make sense of their data.

Datalicious tracks and analyzes customer interactions across multiple marketing channels, so clients can drive the most impact from their marketing dollars and create targeted and personalised customer experiences and staff and clients in the financial services, telecommunications and media industries will become part of S4Capital’s expanding Data and Digital Media practice at MightyHive.

S4Capital Executive Chairman Sir Martin Sorrell said, “We are delighted to welcome the Datalicious staff and clients to S4Capital and further expand our Data and Digital Media practice in the crucial Asia Pacific region. Asia Pacific is currently our fastest growing region, but only 10% of our revenue. We aim to make it 40%.”

S4Capital Executive Board Director and MightyHive COO and Co-Founder Chris Martin said, “We continue to see significant demand from clients for Data services so we are excited to announce this further expansion of our capabilities in this area.”

Datalicious, an Equifax company, is a specialised data and analytics consultancy, helping marketers make sense of their data. Datalicious tracks and analyzes customer interactions across multiple marketing channels, so clients can drive the most impact from their marketing dollars and create targeted and personalised customer experiences.

The Datalicious team of web analysts, data scientists, data engineering and consulting experts know marketing challenges come in many different shapes and sizes, so they work with brands to find the right data-driven solutions that are the best fit. In addition, Datalicious is a trusted Google Marketing Platform & Google Cloud Platform partner and reseller, so clients can get the support they need for smarter marketing measurement and better results.

With advanced analytics, best of breed technology, and proficiency in building custom statistical models, Datalicious empowers clients to increase conversions and optimise ROI. www.datalicious.com

 MightyHive is the leading data and digital media consultancy that helps marketers take control. MightyHive delivers sustained results from the ground up through advisory for business transformation, privacy-first data strategy, and digital media services.

The company is headquartered in San Francisco, with a team of consultants, platform experts, data scientists, and marketing engineers in 19 countries and 27 cities around the world. In 2018, MightyHive merged with S4Capital plc (SFOR.L), a tech-led new age/new era digital advertising and marketing services company established by Sir Martin Sorrell. https://mightyhive.com/