OSLO: Skitude Holding AS has appointed Ivar Blekastad as Chief Financial Officer (CFO) of Skitude. Blekastad comes from the position as CFO of Questback, and will be instrumental to Skitude’s ambitious growth and consolidation strategy.

“We’re proud to announce Ivar as the new CFO of Skitude, as we’re aiming to consolidate the fragmented industry within digital solutions for the world’s alpine resorts. We are looking at a number of initiatives to bring the alpine world together under one digital platform. Ivar has extensive M&A experience and will bring his vast financial capacity to Skitude. Of course, he is also a dedicated skier,” says Bent Grøver, Chairman of the Board of Skitude.

Blekastad comes from the role of CFO of Questback, a position he has held since 2014, and has previously worked as an investment director at Reiten & Co, as a senior research analyst at ABG Sundal Collier and as a senior management consultant at PWC. Blekastad holds an MBA in Finance from the Norwegian School of Economics (NHH), is a Certified Financial Analyst (AFA) from NHH, and has a Master of Business and Economics degree from BI Norwegian Business School.

“Skitude’s ambition is to digitize the world’s alpine resorts. Skitude already offers ski-pass technology and community solutions to over 300 resorts with 1.8 million users. With Ivar enthusiastically joining the team, our strong platform, and the upcoming listing on Euronext Growth on 18 December, we’re set to accelerate our growth and consolidation strategy,” Grøver concludes.

Skitude Holding AS aims to digitize the market for skiers and other mountain enthusiasts.

Unlike other markets such as tourism, accommodation, restaurants, touring etc., this market is still mostly analogue. The international group of companies within the Skitude group has developed a platform on which all of this can be achieved.

As such it provides a meeting place between skiers and ski resorts. The company’s long-term vision is to create a one-stop-shop that offers all services related to mountain activities.

https://www.skitudegroup.com/