TORONTO: Red Light Holland Corp. has named Karim Rashid – Head of Design, for the design and development of the Wisdom Truffle companion.
Karim Rashid who has 1.1million Facebook followers, 210,000 Instagram followers and 29,000 Twitter Followers, has been described by Time Magazine as the “most famous industrial designer in all the Americas”.
“We are thrilled to name world-renowned designer Karim Rashid, Head of Design at Red Light Holland. While focusing on our core business in the Netherlands, our goal is to create alternative revenue streams while building a global brand that oozes every inch of our ethos, which encourages a lifestyle of healthy daily habits including disconnecting from technology and reconnecting with nature and ourselves for mental clarity.
Karim, who has worked with global brands such as Giorgio Armani, HUGO BOSS, Veuve Clicquot and Samsung, believes in our vision and together we will bring it to life through the Wisdom Truffle Companion,” said Red Light Holland CEO and Director, Todd Shapiro.
“It’s an honour for our company to work with Karim, a beloved, insanely talented and premium designer.”
“When I first met Todd Shapiro I thought he was crazy!” Said Karim Rashid. “But the more I talked to him, the more I knew – to be candid – his team found the perfect person for the job! As Head of Design, I’m elated to design and promote the Wisdom Truffle and help bring it to life. I’m proud to be a part of a creative initiative, that starts a conversation, promotes positivity and provides comfort – it feels like we need that more than ever right now.”
The Wisdom Truffle is expected to be designed by Karim Rashid. The Wisdom Truffle will be a figurine expected to be produced in three different sizes and which can potentially be sold across the world in approximately late 2021.
The idea of the Wisdom Truffle is to work through Red Light Holland’s Augmented Reality to encourage people to leave their phone behind and instead recommend one goes for a “walk” or go outside to “exercise” and to “live in the moment”. The Wisdom Truffle’s intention is to highlight an iMicrodose lifestyle, which promotes positivity, help put a smile on one’s face and connect people to an enlightened community.
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