Abercrombie & Fitch (A&F) is an American lifestyle retailer that focuses on casual wear. Its headquarters are in New Albany, Ohio. The company operates two other offshoot brands: Abercrombie Kids and Hollister Co. The company operates 1,049 stores across all three brands.
Once known for its sexualized ad campaigns, the company has toned down its imagery and no longer displays nearly nude models in their advertisements. According to then-Chairman Arthur Martinez, these changes were implemented to show that the company is evolving along with its consumers. It is now targeting an older consumer, from ages 21 and up.
Abercrombie & Fitch is notable for using “brand representatives” (previously called “models”) for store customer service. Its main competitors are Aéropostale and American Eagle Outfitters.
Traded as: NYSE: ANF (Class A); S&P 600 Component
Industry: Retail
Founded: June 4, 1892; 128 years ago
Founders: David T. Abercrombie; Ezra Fitch
Headquarters: New Albany, Ohio, U.S.
Products: Apparel accessories personal care footwear
Divisions: Abercrombie & Fitch; Abercrombie Kids; Hollister Co.
Website: www.abercrombie.com