Dare.Win to merge with MediaMonks
LONDON: S4 Capital plc, the tech-led advertising and marketing services company, has entered into exclusivity in relation to a merger of Dare.Win, an award-winning Paris-based digital creative agency, with MediaMonks, S4Capital’s Content practice.
The merger expands MediaMonks’ geographical presence to France, Europe’s third largest advertising market.
Dare.Win was founded in 2011 by Wale Gbadamosi-Oyekanmi and has since become one of France’s most exciting and innovative digital creative agencies. With a hybrid business model spanning creativity, production and consulting Dare.Win employs over 80 people and counts Netflix, Nike, Google, Française des Jeux, PlayStation and Warner as clients.
S4Capital Executive Chairman Sir Martin Sorrell said, “We are delighted to welcome Wale and his colleagues to S4Capital. France is a very important market, always punching above its weight globally, with 31 multinationals in the Fortune 500. The advertising industry there has traditionally been dominated by the two powerful French holding companies, but Dare.Win is one of a new breed of agencies disrupting that model and we look forward to continuing down that path!”
“With shared clients, a shared flexible business model and a shared ambition to disrupt the market, Dare.Win was an obvious choice for us to enter the French market,” said Victor Knaap, CEO MediaMonks, and S4Capital Executive Director. “Backed by ambitious talent, a strong culture and diverse team, and coupled with its pursuit to create impactful, entertaining work that audiences actually look forward to, it’s a great fit.”
Wale Gbadamosi-Oyekanmi, CEO and Founder of Dare.Win added, “We’ve long admired MediaMonks’ innovative productions and successes around the world. This merger is a great opportunity for us to produce even greater work that will help our clients reach their business goals in a better, faster and more data-driven way. Our teams couldn’t be more excited about joining S4Capital’s new era model.”
With the addition of Dare.Win, S4Capital now has its “holy trinity” of service offerings in Paris. MightyHive already has a presence there and in February hired Julien Coquet as EMEA Director of Analytics.
MediaMonks is a global creative production company that partners with clients across industries and markets to craft amazing work for leading businesses and brands. Its integrated production capabilities span the entire creative spectrum, covering anything you could possibly want from a production partner, and probably more.
From creative campaigns and content to bespoke development and design, MediaMonks works above the line and below the fold at the intersection of creativity and technology. Operating across teams, time zones, and technologies with an incredible in-house team of more than 1500 Monks, including recent S4Capital mergers. Its work is recognized by advertising and craft awards around the world, producing 131 Cannes Lions and 240+ FWAs to date.
Founded in 2001 and rooted in digital, you can find MediaMonks anywhere on the Web as well as in San Francisco, Los Angeles, Mountain View, Sandpoint, Toronto, New York, Mexico City, Buenos Aires, São Paulo, Dublin, London, Amsterdam, Hilversum, Cape Town, Stockholm, Kiev, Dnepr, Moscow, Nur-Sultan, Dubai, Mumbai, Bangalore, Delhi, Singapore, Shanghai, Sydney, Melbourne, and Auckland.
Dare.Win, a French digital communication agency, has a pulse that beats in tune with society’s. This resonates throughout its campaigns which are rooted in culture, values, and references shared by a whole generation. Today, this agency is comprised of more than 80 talents in Paris and are united by the following three entities: a creative agency, a consulting division and an in-house production team.
Created in 2011 by Wale Gbadamosi Oyekanmi, Dare.Win was born out of a desire to reinvent brands’ content strategies through daring experiences and new formats across entertainment. At the intersection of content creation, social media and technology, Dare.Win ideates and produces digital campaigns both in France and overseas for clients wishing to produce impactful and innovative brand experiences.
S4Capital combined with MediaMonks, the leading AdAge A-listed creative digital content production company led by Victor Knaap and Wesley ter Haar, in July 2018 and with MightyHive, the market-leading digital media solutions provider for future thinking marketers and agencies, led by Peter Kim and Christopher S. Martin, in December 2018.
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