Hastings Insurance Services Ltd (LSE: HSTG) is a UK personal lines insurance broker servicing customers online and by phone. The company provides car, bike, van and home insurance, as well as a range of ancillary products and services such as breakdown cover, personal accident, substitute vehicle and key and legal cover. It is part of the Hastings Group, a UK public limited company which is listed on the London Stock Exchange and is a constituent of the FTSE 250 Index.

The company trades under the Hastings Direct, Hastings Premier, Hastings Essential, SmartMiles, People’s Choice and InsurePink brands. In 2012, the company launched a usage-based insurance product under the Hastings Direct SmartMiles brand. The SmartMiles product requires a telematics device to be fitted to the insured vehicle.

Insurance policies provided by the company are issued by Advantage Insurance Company Limited, a Gibraltar based company.

The company is known for its mascot, Harry Hastings, an animated figure dressed in armour from the Battle of Hastings in 1066. Based in Bexhill-on-Sea, the company is one of the largest employers on the South Coast. The company also has a second call centre in Leicester.

Toby van der Meer became the CEO of Hastings Group on 1 March 2018. The previous CEO, Gary Hoffman, became non-executive chairman.

Type:                     Public limited company

Traded as:           LSE: HSTG

Industry:              Insurance

Founded:            1997

Headquarters:   Bexhill-on-Sea, East Sussex, United Kingdom

Website:              www.hastingsplc.com