PHILADELPHIA: VSBLTY Groupe Technologies Corp., a leading provider of security and retail marketing technology, announced the signing of an agreement with Synect, a digital strategy and content creation agency that enables video displays of unlimited size and scale in airports throughout the country.
The announcement was made by VSBLTY Co-founder and CEO Jay Hutton, who said the contract is valued at up to $1,360,000 USD over the next three years. That projection is based on Synect’s current book of business and does not include additional clients that Synect may add in the future.
“We are delighted to partner with Synect that has earned an outstanding reputation for its content and creative capabilities and that has mastered the art and science of airport communications,“ Hutton said.
The Synect digital signage program is called “ReadySeeGo.” ReadySeeGo is a turnkey digital signage solution that combines visual communications content, hardware and software in a streamlined mobile display that is plug-and-play using a standard power outlet.
VSBLTY DataCaptor is expected to be added to approximately 2,200 airport ReadySeeGo units. DataCaptor leverages camera and sensor technology with artificial intelligence (machine learning and computer vision) to provide real-time analytics. These real-time analytics will allow the ReadySeeGo units to display responsive, relevant content to passengers as they navigate the airport environment.
“The collaboration between VSBLTY and Synect is exciting and offers our clients new AI-powered innovation and insight,” Synect founder and CEO Yahav Ran said. “With VSBLITY DataCaptor, ReadySeeGo can deliver impactful, responsive content based on user behavior, demographics and more. This allows for experiences that are even more engaging and provides new ways for our clients to take visual communications to the next level,” Ran said.