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Fiji Kava launches functional ‘Noble Kava’ range with leading Australian retailer Coles

Posted on June 10, 2020April 25, 2023
Australian retailer Coles

BRISBANE: Fiji Kava Ltd, an Australian-Fijian medicinal kava health and wellness company has launched a range of ‘noble kava’ functional capsules with leading Australian retailer Coles Supermarkets.

The new noble kava functional capsules consisting of ‘Sleep’, ‘Calm’ and ‘Body’ capsule products are uniquely formulated to provide a safe and natural alternative to prescription medicines to promote sleep, soothe and calm the nerves, support muscle relaxation and relax the mind.

Coles is the first retailer globally to range these new product innovations, in combination with Fiji Kava’s Noble Kava Extract Capsules, which are now available at select Coles supermarkets nationally and Coles online. This significantly increases the availability of Fiji Kava’s products in Australia.

Fiji Kava’s TGA approved Noble Kava ‘Sleep’, ‘Calm’ and ‘Body’ capsules combine Fiji Kava’s vertically integrated authentic noble kava with complementary ingredients in Good Manufacturing Practices (GMP) facilities so as to provide consumers with safe & convenient ways to enjoy the medicinal benefits of ‘Noble Kava’.

Founder and CEO, Mr Zane Yoshida, said: “This is a significant milestone in Fiji Kava’s journey to increase our retail distribution and make our products available to 6 million Australian households who shop at Coles: which will be supported by a strong investment in trade promotional and social media marketing activities.”

Fiji Kava signs MoU to explore Chinese ecommerce and Diagou marketplace opportunities

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