SINGAPORE: Creative Technology will be launching its groundbreaking Super X-Fi products in China, via an online event at 8pm on 5 June 2020.
This signifies the entry of the multiple award-winning technology and its latest product range into the world’s biggest market.
The launch features the latest additions to the line-up, all of which sport the improved Gen2 sound profile:
- SXFI GAMER, Creative’s best-ever gaming headset with Battle Mode, a Super X-Fi profile specially designed for first-person shooter games, and winner of three bestof-show awards at CES 2020
- SXFI TRIO, a USB-C triple-driver in-ear headphone which incorporates the Super X-Fi UltraDSP chip in the inline SXFI WIRE, a miniature version of the iconic SXFI AMP
- SXFI AIR, a facelift version of the best-selling Super X-Fi product, which features a more stylish look
Sim Wong Hoo, CEO of Creative, said,” China is the world’s largest market and there has been a lot of interest in our Super X-Fi headphone holography since it received glowing accolades worldwide. As we have perfected our second generation, I think it is very timely now to launch it together with 3 new exciting 2nd generation products in China, ahead of the rest of the world.
“Under the current unforeseen circumstances, and despite facing all the restrictions, we have managed to put up a very innovative ‘remote’ online launch for China. We have designed an ingenious and light-hearted way of letting viewers experience Super X-Fi’s holographic audio without having to attend a live event.
“With many people having to stay at home these days, Super X-Fi with its unprecedented audio realism, are excellent for working, learning and playing at home, be it conference calls, online lessons or just enjoying a movie and so on.
“Hundreds of media and key opinion leaders with access to the massive Chinese market have already signed up to attend this unique online launch.
“We have put in a lot of effort to pull off this launch. I believe this event will mark a new milestone for our strategic focus on China.”