LONDON: D4t4 Solutions Plc, the AIM-listed data solutions provider, launched Celebrus Version 9.2 with newly embedded machine learning (ML) and natural language processing (NLP) capabilities.

Celebrus, D4t4’s enterprise software solution, captures and instantly activates data across all digital channels to enable customer analytics and hyper-personalisation through one-to-one marketing in real-time.

Celebrus is the first solution in the industry to use machine learning to deliver Automated Marketing Signals. Automated Marketing Signals enable enterprises to better understand customer interest, life events, subscriptions and customer experience. These preconfigured signals reveal new revenue generating opportunities and dramatically limit customer churn.

The value of the new NLP functionality lies in the ability for enterprises to immediately understand ‘customer sentiment’ in all digital channels including online chatbots, complaints feedback and product review forums. This speed is significant because it allows clients to make meaningful interventions ‘in the moment’ to safeguard customer relationships and reinforce their brand values.

Celebrus is used by a range of leading global businesses across banking, insurance, retail, automotive and telecoms.

Peter Kear, CEO at D4t4, said: “This is a particularly important product development. By introducing machine learning directly into Celebrus, we have achieved an industry first.

“There has never been a greater need for businesses to get the most from their data as more of our day-to-day interactions transition online. Celebrus 9.2 will provide our global enterprise customers with a notable advantage when it comes to the capture and instant activation of vast amounts of customer intent data in real-time.”