LONDON: Attraqt Group has announced the appointment of Mark Adams as Chief Executive Officer, effective from 22 June 2020. Attraqt powers exceptional shopping experiences for over 300 of the world’s leading retail brands. The Company delivers omnichannel search, merchandising, and product & content personalization for retailers and brands.

Current CEO Luke McKeever will transition to a non-executive director role simultaneously. Nick Habgood, currently Interim Executive Chairman will also return to the position of Non-Executive Chairman on 22 June 2020.

Mark joins the Group from BigCommerce, a leading global eCommerce platform provider. During his time with BigCommerce Mark successfully founded and led the Group’s European operations from the first employee to a multi-function team covering Sales, Marketing, Partner Channel, Solution Engineering and Customer Success.

In addition to this role, Mark has held a number of senior management positions in the eCommerce space over a 20 year period, including as the Co-Founder & Partner at eComp Consulting, and as an Owner & Sales & Marketing Director at Portaltech. Mark completed the successful trade sale of Portaltech to Reply S.p.A in 2011 and subsequently grew operations internationally. He also sits on the Board at yReceipts, a digital receipt, data and insight platform for global brands and retailers.

Mark is a proven leader with significant experience in driving sales execution, accomplished alongside operational and marketing excellence in eCommerce. At Attraqt his focus will be on the continued implementation of the Company’s growth strategy, pushing forward with key priorities such as the acceleration of the partnership strategy, further evolving towards a product-first brand positioning and the delivery of a fully harmonized market-leading product in H2.

As previously announced, Attraqt was named a BigCommerce Technology Partner in February 2020. The two companies have a number of joint customers with a significant pipeline of new prospects built and Attraqt looks forward to developing this relationship going forward.

Nick Habgood, Interim Executive Chairman of Attraqt, commented: “We are delighted to have Mark joining us as CEO, he is a well-known and highly respected figure in the eCommerce space, with a strong reputation for customer excellence. We have been working together with Mark for some time and been hugely impressed with his dynamism and domain expertise.

I am sure Mark will bring immense value to the Group, not least through his deep industry knowledge and high quality network of contacts. Together with the support provided by Luke and the rest of our Board, we have a top quality of team in place to oversee Attraqt’s continued development. Notwithstanding the ongoing challenges presented by the COVID-19 pandemic, we have a huge opportunity ahead of us and are well-placed to capitalise upon it.”

Mark Adams, Incoming CEO, said: “Having got to know the Attraqt business through the recent BigCommerce partnership I have been very impressed with the Company, its team and growth strategy. I have seen first-hand the value that Attraqt’s product delivers to customers and partners. I look forward to taking the helm and continuing on the growth path that Luke McKeever has set the business on.

What excites me most about Attraqt is its unique heritage, coupled with the technology and vision to innovate in the digital space. Brands must differentiate themselves with amazing digital experiences across channels and take advantage of AI driven automation to react fast to changing customer behaviour. Attraqt is right at the epicentre of this transformation, which is now more critical than ever.”