LONDON: Walker Greenbank, the luxury interior furnishings group, announced that its Scion brand has secured a licensing collaboration with major retailer NEXT, which will see NEXT create and sell an extensive range of homeware, nursery and fashion items.
Launching in July this year, the range will be available both online at NEXT.CO.UK and in selected NEXT stores.
Scion is the Company’s youthful and vibrant brand, featuring clean Scandinavian-inspired designs and animal characters.
This collaboration with NEXT includes cushions, curtains, rugs, wall art, lighting, bedlinen, nightwear and fashion accessories in four different design themes. In addition, the range includes two nursery collections featuring Scion’s Mr Fox and the stylised bird Lintu.
The collaboration is structured in part as a licensing deal and in part as a wholesale supply agreement.
Lisa Montague, Walker Greenbank’s Chief Executive Officer, said: “We are delighted to be working with NEXT and to be collaborating on our shared vision for the homewares market. Scion marks the first Walker Greenbank brand to jointly develop bespoke design solutions to appeal to NEXT consumers and we look forward to the commercial launch of the range in July this year.”