LONDON: Pelatro Plc, the multichannel marketing hub software specialist, has reported the launch of the new version of its flagship mViva Platform, V6, which has several new advanced features compared to the previous version  launched in 2018, reflecting the rapid evolution of the Group’s software products.

The mViva Platform comprises a number of products and modules relating to Contextual Marketing, Loyalty Management and Data Monetization. The Platform has always been advanced, in comparison to similar products from other vendors, and this updated version further differentiates mViva from competing products.

State Flows: Managing and influencing the journey of every subscriber is increasingly critical. mViva V6 delivers a brand new campaign orchestration framework called State Flows. State Flows can be used to manage a complex journey for any customer over a long period of time resulting in higher revenue, improved customer experience and lower churn.

DPeU: Telcos are experiencing an explosion in transaction volume due to increasing consumption of data and a significant increase in online transactions. In large telcos, streaming data for such transactions by subscribers results in billions of transactions each day. mViva V6 employs various new concepts and technologies including DPeU (Distributed Partitioned Execution Unit), which facilitates its application to collect and process such transactions.

Glue: Real time interventions by the telcos, with respect to their subscribers, is a key element in Contextual Marketing. Else, the contextuality and relevance of such interventions are lost leading to wasted opportunities. For example, if a special offer is to be sent to a subscriber when near a particular retail outlet or when the subscriber has just performed a specific action on the phone, the offer has to be sent at that moment. A delay in such intervention will not help. Hence the need for real time. This requirement means that the solution has to have “high availability”. Glue is a proprietary and patent pending technology from Pelatro to achieve this.

Commenting on the launch of mViva V6,  Subash Menon, the Managing Director, CEO and Co-Founder of Pelatro Plc said: “This launch is very exciting as it further cements our position as a leading provider of technology in our space. The advanced features of mViva V6 will enable Pelatro to continue its significant progress by delivering an enhanced value proposition to our customers.”