LONDON: Walker Greenbank PLC, the luxury interior furnishings group, announced that its Sanderson brand is collaborating with the National Trust to create a unique collection of fabrics that celebrate the countryside, coastline and nature conservation.
The collaboration brings together Sanderson, whose floral themes are inspired by nature and the English countryside, with Europe’s largest conservation charity, which has cared for places of beauty, history and nature for 125 years.
The fabric collection, to be named Celebration of the National Trust, will be launched in early April this year. The collection, of more than 50 designs and colourways, will be previewed at London Design Week in March, in a pop-up at the Design Centre Chelsea Harbour.
The collection brings to life the values of the National Trust and its commitment to caring for our natural and cultural heritage. It has taken inspiration from the breadth of properties and landscapes within the Trust’s care and drawn on original documents from the extensive Sanderson archive to create a range of beautifully drawn botanical fabrics.
The Company is pleased to be supporting the National Trust through sharing a percentage of the sales of the fabrics, thereby contributing to the charity’s extremely valuable work.
Lisa Montague, Walker Greenbank’s Chief Executive Officer, said: “The Sanderson brand and the National Trust have a huge depth of shared heritage. We are delighted to be collaborating on this exciting new collection which will be launched in early April during an anniversary year in which the National Trust celebrates its 125th year and Sanderson its 160th.
“The inspiration for the collection, Celebration of the National Trust, is the countryside, coastline and heritage that the Trust has protected and preserved over many years. We are very pleased to be supporting the Trust’s work through a share of the sale of each fabric.”
Clare Brown, the National Trust’s Head of Brand Licensing and Retailer Development, said: “We are thrilled to be working with Sanderson. Working together was a natural fit for us – we both share a common love for the beauty of nature and the countryside around us. Seeing how they have interpreted the landscapes in our care into such versatile designs has been really inspiring. Importantly, this collaboration is not only inspired by the places we love, but it also helps contribute to their continued survival, through the income generated from sales.”