MELBOURNE: Australia based Wellness and Beauty Solutions Limited has reported significant progress and momentum for its flagship wholly owned product TANNED.

TANNED has been created as a distinctly unisex Australian brand promoting safe sunless tanning and the values of diversity, inclusion and self-confidence. This purpose driven proposition combined with a competitive price point is disrupting other known brands and providing a strong safe tanning alternative.

Wellness and Beauty Solutions has signed an important marketing partnership with Pacific Magazines, that leverages the power of TANNED ambassadors Kris Smith and Natalie Roser, and Pacific Magazines’ influential stable of magazine brands which includes marie claire, InStyle, WHO, New Idea, Men’s Health, Women’s Health, and Girlfriend.

Partnering with Girlfriend magazine, TANNED will be featured in an innovative media campaign valued at over $800,000 in content and marketing return on investment to Wellness and Beauty Solutions (WNB).

The campaign was launched mid-January and will provide the Company with access to over 2.5 million readers across print, digital and social. TANNED and its Ambassadors will be amplified across events, campaigns, product placements and inclusion in five print editions.

TANNED ambassadors Kris Smith and Natalie Roser are influencers who have a large network with extensive social media following. As part of the Company’s omni-channel retail strategy, TANNED’s Ambassadors actively promote the Brand, which increases market share and maximises the partnership collectively.

As a fully owned brand, WNB has increased sales margin and full product cycle control for TANNED, which is currently available in Sportsgirl and via e-commerce. The Company is also in discussions with several new retail outlets, both domestically and internationally, for major distribution agreements.

“Since launching TANNED in June2019, we have focussed on establishing the brand’s market positioning across multiple consumer channels, such as with millennial-focused fashion retailer Sportsgirl to diversify our retail footprint in a rapidly expanding product segment,” said Christine Parkes, Wellness and Beauty Solutions Managing Director.

“This agreement with Pacific Mags demonstrates our ability to build strong relationships with media partners to expand our market access to a highly targeted consumer audience for our brands in a mutually-beneficial way, maximising cost efficiencies.”

“Given the exceptional growth within the tanning segment over recent years, we are excited that consumers are choosing a safe, sunless tanning message. This clearly presents significant opportunities for TANNED as a brand, with strong inclusive messaging, a look and feel which extends through fashion trends and allows for growth domestically and internationally, creating interest in an Australian-grown product range.”We look forward to providing further updates on new retail distribution agreements.”Parkes concluded.

Edited by Kiran Khan