SYDNEY: XTEK Limited announced to launch three new products and meet with potential distributers, customers and strategic parties during the 42nd Shooting, Hunting and Outdoor Trade Show (SHOTShow) in Las Vegas, USA from 21 to 24 January 2020.
XTEK’s XTclave manufactured hard armour plate and ballistic helmet shell to be introduced to the lucrative US market, aligning with the completion of the Adelaide manufacturing facility. New soft armour is designed specifically for females launched to meet a high and unmet demand in the US, designed and developed by HighCom.
Following the show, XTEK will continue providing demonstrations, marketing presentations, and meeting with distributers and strategic parties to commercialise its market leading products
XTEK Managing Director Philippe Odouard commented: “We have been busy working with the HighCom team to consolidate the two businesses and are pleased that it has been tremendously successful, with this product launch demonstrating that XTEK and HighCom are a fully integrated entity with a common portfolio of products.
“The three ballistic products launched are each focused towards an unmet demand in the US. The high quality and lightweight XTclave manufactured ballistic plates and helmets are best-in-class, and we are eager to introduce them into the American market. The soft armour for females demonstrates HighCom’s innovation and knowledge of the market who represent a growing portion of the countries front line protectors. We are very pleased to launch these products together and look forward to what will follow.”
SHOT show is a prominent exhibition to present new products to law enforcement and military. HighCom’s brand and reputation will be leveraged to promote the three new products, as well as the demonstrations, marketing presentations and meetings with distributors and potential customers that will start at the show.
This launch aligns with the completion of XTEK’s XTclave manufacturing facility, which is now being installed and will soon start undergoing final testing and validation. XTEK will soon have the capability to fulfill commercial quantity orders of its ballistic hard armour plates and helmets.