SYDNEY: Cellmid Limited’s wholly owned subsidiary, Advangen International Pty Ltd has entered into a national trading agreement with API for the ranging of its évolis Professional anti-aging hair care products in approximately 400 Priceline Pharmacy stores around Australia.
The products are expected to be available in stores from November 2019. The agreement is expected to deliver exclusive offers and unique hair health advisory services to Priceline Pharmacy customers.
In-store sales of évolis Professional will be supported by the current évolis sales and marketing team through an extensive education program about hair aging, the hair cycle and anti-aging haircare.
Advangen brings a differentiated education piece with its products; the result of the Company’s biotechnology origins and ongoing scientific research into hair biology. Priceline Pharmacy is the leading health and beauty retailer in Australia, with a national footprint of over 480 stores (Priceline and Priceline Pharmacy) and a large and loyal community of beauty enthusiasts in its Sister Club.
National Head of Beauty at Priceline Pharmacy, Susie Bearzi says, “Scalp and hair health is essential to helping our customers look and feel great as part of their beauty routine. We are excited about expanding our range with the évolis Professional brand to provide our customers with a result driven regimen to promote healthy hair throughout their various life stages.”
Cellmid CEO, Maria Halasz said, “We are thrilled to partner with the Priceline team, who excel in knowing their customers, and are dedicated to provide outstanding retail value and unique service.”